CHARLOTTETOWN, PEI – 2008 promises to be another exciting year for sport tourism in Charlottetown, with 16 regional, national and international level events confirmed to be hosted in the capital city, creating an estimated economic impact directly and in-directly of $6M. This year’s SCORE hosting season was officially launched in mid-February and is scheduled through mid-October.
Charlottetown continues to remain at the top of its game as a hosting destination on the national scene. In 2008, Charlottetown was recognized for a second consecutive year by the Canadian Sport Tourism Alliance as a top-three finalist for the sport tourism Industry Builder of the Year Award.
SCORE’d events scheduled for 2008 Include:
Atlantic Ringette Championship
East Coast Short Course Swimming Championship
Esso Women’s National Hockey Championship
Atlantic Judo Championship
Hockey Mommas Paderno Challenge Cup
Island Inferno III Pro/AM World Championship Kick Boxing
Don Johnson Cup Junior B Hockey Championship
Canada East Wrestling Championships
Atlantic Table Tennis Championship
Atlantic Regional Synchronized Swimming Championships
Tour de PEI Women’s World Cup Cycling Championship
Eastern Canadian Rugby Championships
National Junior Baseball Championship
National Juvenile Basketball Championship
U-14 Boys & Girls National Soccer Championships
Atlantic Breeders Crown Harness Racing Championship
*SCORE events do not included annual events such as the PEI Marathon
“In Charlottetown, we recognize the valuable role sport plays in ensuring a well-balanced and economically driven community and we are delighted to host another great year of high-profile events,” said Mayor Lee. “It is the drive of the SCORE team, many energetic volunteers and community-minded corporate supporters who make these events possible.”
“Tourism Charlottetown is proud to be a financial partner in SCORE,” says David MacKenzie, President of Tourism Charlottetown. “It’s an integral part of our overall tourism strategy, with the bulk of activity taking place during the off-season. With the 2009 Canada Games quickly approaching, Charlottetown is poised to capture increased sport tourism business,” adds MacKenzie.
SCORE, with partners, continually pursues opportunities for Charlottetown to host regional, national and international sporting events. The City of Charlottetown and Tourism Charlottetown realizes the value of the events sector and has placed high priority on sporting events to stimulate tourism, economic and community growth.
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Background:
SCORE is a partnership of the City of Charlottetown and Tourism Charlottetown developed to grow sport tourism business in Charlottetown. The SCORE Team is comprised of industry professionals and is available to assist provincial sporting bodies and event organizers in attracting and hosting regional, national and international sporting events and sport meetings. Services include: preparation of bid proposals, assistance with bid presentations, funding assistance, marketing support, sales tools and welcome program for athletes.
The sport tourism industry is worth $2.4 billion a year in Canada.
– Canadian Sport Tourism Alliance
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