Charlottetown’s Sport Tourism Brand SCORE Wins National Award
Charlottetown, PEI, April 1, 2015 – The City of Charlottetown’s sport tourism brand SCORE! has been awarded with a 2015 PRESTIGE Award through Canadian Sport Tourism Alliance (CSTA).
SCORE! was recognized during the 9th edition of the PRESTIGE Awards as the recipient of the Sport Tourism Organization of the Year Award presented by WestJet.
“The City of Charlottetown is a proud member of the Canadian Sport Tourism Alliance and applauds CSTA’s efforts in establishing the PRESTIGE Awards several years ago to honour the outstanding contributions of the sport tourism industry. Winning the 2015 CSTA Sport Tourism Organization of the Year Award is a true honour and reinforces the outstanding efforts of our Events Development Officer, Wayne Long, in managing our sport tourism brand, SCORE,” said His Worship, Charlottetown Mayor Clifford Lee. “Charlottetown has become an award-winning sport tourism destination through the attraction and hosting of sporting events led by SCORE and today’s award marks our third PRESTIGE win. We thank the CSTA for their ongoing support of the sport tourism industry and look forward to continued success.”
SCORE! is an initiative of the City of Charlottetown that was created in 2005 to expand the lucrative sport tourism industry within the Capital City. SCORE! attracts and assists in the hosting of sport events in Charlottetown that offer a pronounced opportunity for economic, tourism and community growth. SCORE! attracts events worth millions of dollars annually to the provincial capital.
“Each of the PRESTIGE recipients, finalists and indeed the PRESTIGE Luncheon sponsors, are building Canada’s reputation as a world-leader in sport tourism—a highly competitive market which contributes an impressive $5.2 billion dollars to the Canadian economy annually,” said CSTA CEO Rick Traer. “The PRESTIGE Awards Luncheon unites Canadians from coast to coast in order to celebrate the vision, community building and leadership that excellence in sport tourism requires. The CSTA congratulates the recipients and all the builders that fuel Canada’s sport tourism industry.”
For more information, visit: http://canadiansporttourism.com/
The Canadian Sport Tourism Alliance Canadian Sport Tourism Organization of the Year Award presented by WestJet was awarded to the City of Charlottetown’s sport tourism brand SCORE! From left to right: Reggie Lang, WestJet; Wayne Long, Events Development Officer, City Of Charlottetown – SCORE; Jennifer Hedger, PRESTIGE Event Host.
About the Canadian Sport Tourism Alliance (CSTA):
The Canadian Sport Tourism Alliance is a tourism industry led organization that promotes sport tourism as an economic development initiative at the community level. The CSTA services over 400 members across Canada, including 145 municipalities, 200 national and provincial sport, multi-sport and major games organizations and variety of other sport and tourism industry partners. Sport tourism is the fastest growing segment of the tourism industry with approximately $5.2 billion in annual spending by domestic and international visitors.
City of Charlottetown