The Color Run Tropicolor® World Tour Comes to PEI in Charlottetown
The Happiest 5k on the Planet is bringing an island-style vacation to cities across the globe
WHO/WHAT:
The Color Run®, one of the largest 5k event series in the world, will be in PEI on July 2nd. The event will be held at the Charlottetown Event Grounds located at 360 Grafton St., and the race will begin at 9:00 am. Registration is open for individual runners and teams.
Each year, The Color Run introduces a new and exciting way to run – and 2016 will be no different. The Tropicolor World Tour will combine the enjoyment of a 5k with all the fun leisure of an island-style vacation – full of unforgettable memories, music, and colors. The Tropicolor World Tour enhances the experience that Color Runners already love with an all-new Tropicolor Zone on course where participants will be bathed in a tropical array of colors and island scents as they pass through palm trees, arches, and island-style music. During the Finish Festival, participants will enjoy fun and interaction at The Color Run’s Rainbow Beach with music, dancing, massive color throws, and unique photo opportunities. Runners will also receive a limited edition participant kit.
“We are excited to share The Color Run Tropicolor World Tour with our runners and can’t wait to bring this event to cities across the world” said Travis Snyder, Founder of The Color Run. “We hope that all our Color Runners will be able to step into paradise with us and enjoy a 5k vacation that only The Color Run can create.”
“The City of Charlottetown is thrilled to partner with The Color Run to bring this exciting event to Charlottetown,” said Charlottetown Mayor Clifford Lee. “The Color Run is a unique opportunity for participants to get active while having a whole lot of fun. When Charlottetown last hosted the event in 2014, thousands of people took part. Our sport tourism initiative, SCORE, was instrumental in the attraction of the event to Charlottetown in 2016.”
The Tropicolor World Tour marks the fifth anniversary of The Color Run. The tour will be making stops all around the globe and is anticipated to visit more than 40 countries worldwide in 2016. Tickets are now on sale for select cities with more dates being added weekly.
The Color Run, a for-profit company, loves the opportunity it has to partner with charities to help shine a light on their amazing work within society and highlight the causes they stand for. The Color Run will be partnering with go!PEI for this event.
go!PEI is a community-based healthy living program that offers free physical activity and healthy eating programs for Islanders across PEI. go!PEI is designed around providing information and supports to assist all Islanders to make simple changes to their lifestyle to improve their overall health and quality of life.
| WHEN: | WHERE: |
|---|---|
| Saturday, July 2nd Start-line opens @ 9:00 am |
Charlottetown Event Grounds 360 Grafton St. Charlottetown, PE C1A, Canada |
About The Color Run®
The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5k on the Planet’ giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website or watch this video.
The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including: The Color Run Night®, Electric Run®, and Soul Pose™.
Media Contact:
Shombree Jackson
Shombree.jackson@bigsley.com
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